People of the modern age have witnessed many developments in the field of technology. In the tech-space, more and more advanced technologies have been implemented every year. The pace of progress has accelerated to a breakneck speed. More progress has been made in the last few decades than in the entirety of human history. All these developments, be it in the field of nutrition, technology, architecture, machines, etc. have all led to making life better for all of us. It suffices to say that many of the great luxuries, such as air conditioning, that we enjoy today are the results of these developments.
However, in one field, it appears that humans have been regressing. While the world around people has gotten much better, the world that resides in their minds has started to deteriorate on a much larger scale than ever preceded. More and more people today succumb to mental diseases that create an obstacle for them. These mental diseases such as depression, psychopathy, borderline personality disorder, bipolar disorder hinder the ability of those afflicted to live normal lives. These conditions denote deficiencies in emotional capacity and thinking. In other words, a person with a mental disease lacks certain emotional machinery which severely hinders their ability to form relationships with other people and have proper control over their emotions.
New knowledge and understanding in the field of mental disorders come from the subject of psychology. Psychology deals with all the emotional intricacies of the mind and attempts to better explain them through observation and scientific reasoning. Advancements in the field of psychology have made it easier to identify those suffering from mental disorders. However, psychology is yet to solve many problems. In fact, many disorders don’t have any true solutions that can make a person normal again. Instead, there are medications and therapies which help a person to cope with their difficulties and overcome them.
Many people don’t have the time or money to see a therapist or psychiatrist to get help for their condition. Instead, those with fewer resources use books to gain knowledge about their emotional and mental condition and find effective solutions for their afflictions. Thus, books about psychology have a lot of potential readers. Even normal people read such books to learn more about the aforementioned conditions.
To write a best-selling book on psychology, an author needs to have a certified background which proves their credentials as a psychologist. This shows readers that the information in the book is reliable since it comes from a credible source. Second, the book should have practical information and knowledge that a person can apply to his or her life to make it better. The book should stay away from being too academic otherwise its readership will be confined to niche circles and would lack the widespread appeal required to classify it as a best seller.
The book should also have a unique design which catches a person’s attention immediately. The hard truth is that people do judge a book by its cover and thus, it is seen time and time over again that a colorful or artistically interesting cover is always more effective at attracting potential readers. A great cover design which communicates the subject matter of the book effectively could use a fall photography backdrop since it sets the tone for the discussion in the book.